We are pleased to be able to share with you, recent business, education, and home projector sales tracking information, for North America. Below are the rankings of the top five best selling projectors, in three categories, the info is provided by PMA.
Pacific Media Associates (PMA) publishes what is typically a bi-monthly list of the best selling projectors in the Home Entertainment, Mainstream (Business) and 5,000-plus lumen categories (US sales only). The 5,000-plus lumen category replaces the 4,000 lumen category which was used in previous reports.
This time around as you can see below, Epson dominated (no, crushed!) the Mainstream (business / education) Category for both months. They swept all 5 slots twice in a row. In our previous reporting, I'm not sure anyone had ever done that.
But, if anyone could, it would be Epson, which PMA reporting last year, said had over 50% of North American projector marketshare, all to themselves. (Next I believe was Optoma with 7 or 8 percent.)
Optoma took three positions in both February and April, while Epson and BenQ, each had one each in February, and Epson had two in April. The 5000+ Lumen Category is more varied, including two Epsons, two Panasonics and a Sony in Feb. while in April, Sony and Hitachi had two each, while Panasonic had one.
In Home Entertainment Projectors (which includes Home Theater), for February, Optoma picked up 3 out of the 5. BenQ and Epson each scored one. In April, Optoma beat out Epson, three projectors to two.
Note, since this is above unit shipments, the Home Entertainment list is dominated by sub $1000 projectors. Epson's lineup, has traditionally included dominating the $2000 - $4000 range, but those projectors just don't sell in as high a volume, to match these lower cost projectors numbers. Sony also is strong, but with their entry level home projector starting at $1999... same thing.
It would be nice if PMA did capped home entertainment to under $1500 and created a separate "over $1500" category too.
PMA has been doing this reporting since the 1990s, and the releases continue to provide our industry with valuable information. They sell detailed information of their tracking to the manufacturers, which find the data useful. We get a summary - a top five, while paying manufacturers get virtually a unit by unit breakdown of most projectors sales numbers.
When my old company was a major internet projector reseller, we, like most others, reported our data to PMA.
We combine their data to produce our summaries and comments for your information.
We've provided some links at the bottom of each list. Those are either a review of the same projector as seen on the list, or a sibling - typically one with almost identical feature sets, except perhaps different resolution, or different brightness. Any links will relate closely to describing the projectors making the PMA lists shown here. -art
