By default, Brilliant Color is on 10 for all but Reference, which is set to 5. Also, Dynamic Black is Off for all but Cinema, which is On. Lamp is on Bright for all.
All other settings at default (untouched).
Important Update
The table above has the settings used in Mike's calibration. Settings sent in by a reader Chintan, that were originally posted on the AVSforum by Steve Withers, in this case provide much better color. Note that Mike worked with the default of 5 on Brilliant Color, for the settings above. These new settings below, however use Brilliant Color of 1 (minimum). In this case, the end result is much better color accuracy with these new settings. I recommend using those. -art
Here are these new settings, in one place (color temp settings further down the page). Only missing are the CMS (color management) settings which as always are on our Advanced Calibration page. (Reserved for our subscribers along with other content - only $3.99 a year.)
Reference mode:
Contrast, Brightness, Tint = 0
Color = -1
Sharpness 8
Gamma Standard, 2.3
Brilliant Color 1
Noise Reduction 0
Dynamic Black Off (if you find it smooth enough use it, it will not affect color
Color Settings:
Temp D65
Gamut HDTV
Space Auto
RGB Channel Normal
Pure Engine Settings (Pure Color likely will have an impact on overall color, use the other Pure settings as desired):
Pure UltraDetail Off
Pure Color Off
Pure Motion Off