This image and description is still that of the X55R's remote, which is slightly different, notably, having a THX mode button. Of course, the DLA-X35 does not have a THX mode.
I love the feel (and operation) of the JVC remote controls. The DLA-X35 (and DLA-RS46) are no exception. There are simply slightly different buttons, as there is no THX mode, MCP for e-shift2...
I still use my JVC RS20's remote. The X35's newer design has a slightly different, (and better) feel to the case, but is definitely based on the older remote.
Basically:
Two power buttons near the top. On on the right, and Off to the left.
Then come two rows of buttons, the first row of three, offers the primary inputs, your HDMI 1 and 2, and a Component video. That's great, as few will be using other inputs, especially since there isn't an analog computer input.
The next row has 3D Format and 3D Settings buttons, and on the far right, C.M.D - Clear Motion Drive, aka: creative frame interpolation.
Next row - two small round buttons, one is a Hide feature, the other is the backlight button. I love this remotes backlight. It's my favorite. Buttons are easily readable, without the light being too bright!
Then comes the arrow keys and navigation in a round configuration, with a center OK (Enter) button. Below the ring, are Menu and Back, two more small round buttons.
Further down, you'll find nine buttons which access the many picture modes such as Cinema and Stage. The 9th button is MPC, which is JVC's sharpness/detail control.
That leaves only the last four buttons at the bottom of the JVC DLA-X35, and, from left to right, they provide direct access to controls for:
Gamma, Color Temperature, Color Profiles, and Picture Adjust, which toggles you through all the usual controls like brightness, contrast, sharpness...
Range of the remote is easily very good, exceeding the 7 meter (22 feet) claim, even bouncing the signal off of my screen.
Remotes don't get much nicer than this. Looks good, feels good in your hand, great backlight, balances well. JVC remotes have been my favorites for several years. Oh, I also particularly like Epson's, Sony's and BenQ remotes, don't care at all for Mitsubishi's and Optoma's etc. But, if I have to pick just one brand's remote as my favorite, it's definitely JVC.