The 100L10E’s color reproduction is good but not highly accurate. The Hisense 100L10E has a total of seven preset picture modes. The picture modes that are the most accurate out of the box are THEATER and CALIBRATED which were the closest to the D65 rec709 standard. While these modes deliver more accurate colors, they were also the least bright. Prior to calibration, to achieve the best SDR picture I choose THEATER with Color Temperature set to LOW.
The VIVID mode and STANDARD modes are the brightest and are designed to fight through high ambient light. The Standard mode which is the default picture preset was warmer with slightly boosted contrast. In addition, Hisense also includes a GAME, a SPORT, and an ENERGY SAVING mode.
Its black levels aren’t as deep as a home theater projector in its price point, but in a room with ambient light, the differences in black level performance would be difficult/impossible to see. Overall, the Hisense Laser TV provides the type of picture quality that will satisfy most of the folks considering it for their homes.