People, 3D is made for projectors. If you've watched 3D at some point on someone's 42" or 55" LCDTV or Plasma, let me say that it's like looking at a small 3D picture box. When you view it on a 100" or so screen with a projector, it's a whole new window on the world, and so what if you have to wear some glasses
Check out some images from football, and other HDTV content: All the sports images were taken with the blinds partially open, as per the picture, above, and with the back recessed lights on. The other HDTV images had the lights off and the shutters still partially open, just not as much.
Simply stated, so far, this is the best game in town for a bright quality picture, in the sub-$2000 price range, or for that matter, sub $2500 range, if you want 3D as well as 2D. I recommend 3D HDTV content. In fact, for my own viewing I'm far more taken by HDTV content, than by movies in 3D.
The Epson handles sports, standard HDTV, and 3D with tons of brightness (2D) and good brightness for 3D.
The picture is crisp on HDTV. The Home Cinema 3010, I better point out, had no trouble with any of the HDTV 3D formats coming in from DirecTV. That's very unlike most first gen 3D capable 1080p projectors, of which only a couple could work with ESPN 3D, or other 720p resolution 3D channels
For well under $2000, you will get most impressive 2D, nice and bright 3D.
Considering though, that most folks watch TV and sports with lights at least partially on, and can use lots of brightness, remember that this is one of the two brightnest 1080p projectors under $2000, unless you count some real entry level ones, that can't compete in black levels or picture quality.