AAXA's small portable projector is rather unique so far. With the 4K1's MSRP of only $999 and a claim of 1500 lumens under the hood, it is definitely a true home entertainment projector that is 4K capable. I would not call it a serious "home theater" though. Serious 4K home theater projectors start at roughly twice the price.
It is, to my knowledge, the smallest 4K UHD DLP projector to hit the market yet - although, no doubt other "pocket" projector manufacturers will have their own entries, later, if not sooner. Still, not everyone is going for small size and portability. For example, so far, LG - maker of many pocket projectors, has gone "large" with both of their 4K capable entries (and both are $2999 MSRP or higher, so not competition). (At this price point, so far, LG only offers 1080p.) I have spoken with AAXA - this is just the first of their 4K capable projectors - more to follow!
Although I don't really get into it in this short "fiirst look," understand that while most of the interest in the 4K1 will be on the home side, it is an intriguing portable business/education projector. It's certainly bright enough to handle conference rooms and small classrooms without difficulty. But, it is most likely to be in such rooms as a portable projector, for a presentation, or event. With plenty of horsepower from the 4K1's LED light engine, small footprint, and under 4 pound weight (not counting the power brick), it truly is portable, although no battery pack. I don't think I've seen a "pocket" projector yet, with more than 1000 lumens, with an internal battery pack. Most with battery packs are far less bright.
So, count the 4K1 as a definite possibility if you need a very sharp, very portable projector, for various business or family uses.